New ask Hacker News story: Ask HN: Does the term SEO make you cringe?

Ask HN: Does the term SEO make you cringe?
5 by andrewfromx | 7 comments on Hacker News.
I keep hearing clients say their top priority and strategy is to improve their SEO. Like that’s their plan. In the year 2023 does anyone make a few adjustments to their html and gain big organic traffic? It just feels to me like a silly strategy. If your business is hoping for this miracle isn’t there something wrong with your plan?