New ask Hacker News story: Ask HN: What subjects should be covered in a marketing book for startup founders

Ask HN: What subjects should be covered in a marketing book for startup founders
3 by canadianwriter | 2 comments on Hacker News.
I am working on a book that will help start up founders with their marketing. I've been consulting on this very subject for many years but want to hear your thoughts on what should be covered. My goal is to stray away from generic marketing books that focus too much on large brands and big budgets while also cleaning up the mess of "growth hackers" and other BS that gets told to founders. So what subjects would you like to see covered? What do you think gets missed in other books?