New ask Hacker News story: Ask HN: How to build 'Startup-y' product / landing pages?

Ask HN: How to build 'Startup-y' product / landing pages?
2 by aparsons | 2 comments on Hacker News.
It seems that every new [especially Saas] startup has a very similar "feeling" website. In terms of what to expect, fonts and colors used, even the feel of scrolling. Reminds me of Apple product pages from a few years ago. Are they using a common template or something? Some examples which go even further: https://ift.tt/1IrRk9N https://savvycal.com/ I can't imagine building something like this from scratch as an early founder. Any insight is much appreciated.