Google Faces Privacy Complaint for Tracking Users in EU

Google faces a data-protection complaint from Austrian privacy activist Max Schrems amid concerns it unlawfully monitors users and passes on the "tracking ID" to advertisers. From a report: Schrems's campaign group Noyb on Wednesday filed a complaint with the Austrian data protection authority, accusing Google of tracking users of Android phones through a unique ID that "allows Google and countless third-parties to" monitor users. The European Union's strict data protection rules, in force since May 2018, require people's consent before being tracked, the group said in a statement. Data regulators have the powers to levy fines of as much as 4% of a company's global annual sales for serious violations. "Google does not collect valid 'opt-in' consent before generating the tracking ID, but seems to generate these IDs without user consent," according to the statement.

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